Zing Zang acquired by Mizkan America
Zing Zang acquired by Mizkan America
Transaction
Overview
Spayne Lindsay & Co. is delighted to announce they have advised the Mizkan America, Inc. on the acquisition of Zing Zang® America’s #1-selling Bloody Mary brand. Zing Zang offerings play across a broad spectrum of mixers. Its lineup of premium, bold-tasting products at an affordable price point is also aligned with the current trends in the category. Zing Zang products are made with real fruit and vegetable juices and natural sweeteners.
This acquisition will contribute significantly to Mizkan’s growth and expand its presence in the cocktail-mixers’ category, a key growth engine for the company. Also, as one of the leading pasta-sauce manufacturers in the United States, Mizkan will leverage its unique expertise in tomato-based foods to spur growth and innovation across the two organizations. This move also serves as a significant step in expanding Mizkan’s position in what the company refers to internally as “Inspired Mixology".
“Inspired Mixology” defines Mizkan’s desire to bring together the company’s deep bench of expertise, insights and creativity, combined with the company’s leading brands, to reimagine the cocktail/mocktail experience—at home, the bar and beyond—to help consumers and professional mixologists alike create fun, flavorful and on-trend libations.
Diego Palmieri, Mizkan America President and Chief Operating Officer, shared, “Zing Zang is an exciting addition to the Mizkan family of brands. As a leader in the U.S. Pasta Sauce and Vinegar categories, this acquisition solidifies the company’s position in a growing third space. Mizkan already has strong expertise in this area as the exclusive distributor of ANGOSTURA® bitters in North America. We see the acquisition of Zing Zang as a win-win. We think they will be an amazing collaboration partner allowing Mizkan to expand our presence in “Inspired Mixology” while also driving growth for Mizkan and creating new innovations for our customers. It’s also a terrific opportunity for Mizkan to expand our scale and scope in an on-trend category. We’re extremely thrilled to have Zing Zang join the Mizkan Team!"
Added Brent Albertson, Chief Executive Officer, Zing Zang LLC, “I’m very excited about the opportunities for growth that will arise from the powerful combination of Mizkan and Zing Zang. By uniting our strengths and deep expertise, we’re poised to accelerate innovation, broaden our impact and deliver even greater experiences to our customers and distribution partners.”
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