Maison Mirabeau has agreed to be acquired by Viña Concha y Toro
Maison Mirabeau has agreed to be acquired by Viña Concha y Toro
Transaction
Overview
Spayne Lindsay & Co. is delighted to announce they have advised Maison Mirabeau, one of Provence’s most successful wine brands and was recently named among the Forbes top 50 wine brands worldwide, on its agreed sale to Viña Concha y Toro, a global leader in the wine industry with a history of more than 140 years.
Viña Concha y Toro, through its VCT Europe arm, announced the acquisition of Maison Mirabeau, a leading rosé wine brand from the prestigious French region of Provence. Once approved by the French regulator, with this move the company enters a strategic French origin that is recognized and sought after by global consumers, strengthening its premiumization strategy.
Mirabeau, founded in2010 by Jeany and Stephen Cronk, has grown to become one of the leading Provence rosé brands. Its wines are widely distributed in the UK,Europe and other global markets, and Mirabeau is the leading Provence rosé supplier to the UK On Trade.
Viña Concha y Toro and Maison Mirabeau are both leaders in sustainability in wine, and are certified B Corporations. Stephen Cronk is the co-founder of the Regenerative Viticulture Foundation, to which VCT was already a supporter. Furthermore VCT’s Bonterra Vineyards is one of the largest Regenerative Organic Certified wine estates in the world,while Maison Mirabeau was the first Regenerative Organic Certified vineyard in France.
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