Ultra Premium Direct acquired by Inspired Pet Nutrition
Ultra Premium Direct acquired by Inspired Pet Nutrition
Transaction
Overview
Spayne Lindsay & Co. is delighted to announce that we have advised Inspired Pet Nutrition (IPN), the largest manufacturer of dry dog food and home to some of the biggest and most sustainable pet food brands, in the UK and portfolio company of CapVest Partners, on the proposed acquisition of Ultra Premium Direct (UPD), France’s leading online pet food brand, renowned for its high-quality ingredients, accessible pricing for premium products, and exceptional customer service.
IPN’s proposed acquisition of UPD will create the largestindependent, international and vertically integrated branded pet food platformin Europe with leading brands in both the UK and France supported byworld-class digital and manufacturing capabilities.
UPD has a distinctive factory-to-consumer model, powered bya data-driven e-commerce platform and widely adopted subscription service,enables direct delivery of grain-free, natural pet food tailored to carnivorousdiets. Complementing its digital success, UPD has expanded into a profitablemono-brand store network, accelerating its reach to offline customers andsupporting its European growth ambitions.
Our deep industry knowledge, global perspective and strong relationships make us a trusted advisor to leading consumer companies and investors
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